YMI is in the midst of growing from a jeans label to a lifestyle brand, and on April 3, the Los Angeles–based juniors fashion brand gave an update on its fashion progress with a runway show of its Fall 2011 collection at Exchange L.A. in downtown Los Angeles.
YMI’s 45-look show was divided into three parts: animal prints, jeans and glam rock. The animal-print segment featured tank tops and T-shirts with leopard prints, as well as faux-fur outerwear bearing giraffe prints. Outerwear silhouettes featured hoodie-like coats. Another look was a dress with metal studs and sequins intended to look like animal markings.
YMI started in 2000 with a denim focus, and for much of the show, YMI displayed what was next for its jeans looks. They included anklet jeans with 27-inch and 29-inch inseams. There were trouser-style jeans, many with a dark wash, and the microflare, which is something of a mix between stillpopular skinny jeans and flared jeans, which are forecast to be the popular denim body of 2011 and beyond. From calf down, the microflare is fitted like a skinny jean. But from waist to calf, the jean has the looser body of a flare jean. Tops displayed in this segment featured a bandeau style.
With the David Bowie tune “Suffragette City” blaring in the background, the show’s glam rock segment was intended to evoke the sizzle of the glam rock scene of the early 1970s. With YMI’s treatment of this fashion look, it showed tops and jeans bearing sequins, studs, lace and leather jackets as well as T-shirts with rock ’n’ roll graphics such as two glossed-over lips.
